So you may have heard by now that tomorrow, April 15, Starbucks will be giving everyone who brings in their reusable travel mug free brewed coffee (limited to 20 oz). I think that this is great. I love anything that gets people thinking about their use of disposable products.

But does this really get people thinking about their choices of reusable or disposable?

People like free. People will stand in ridiculously long lines in order to get something for nothing. People will go out of their way to feel like they are getting a good deal. I imagine that there will be a lot of people taking advantage of this free coffee offer tomorrow. Although, I have a feeling that more would if it were a free latte, but that is something else altogether.

So I want to know…

• Are you going to get your free coffee tomorrow?
• Do you regularly choose reusable over disposable? How about your friends and family?
• Does this kind of event change your mind or get you thinking?
• What can we do to change a disposable culture?

Thoughts?